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■ Dept. of Business Administration

▶ Introduction

The objective of the graduate program in Business Administration is to develop well-disciplined future professionals with the ability to cope with industrial changes and contribute firm's distinctive competency based on the ideal of Hallym University. The program in Business Administration includes theories and techniques of management solving both academic and practical problems in business and provides students with managerial insight and social responsibility essential to future leaders.

▶ Degree Program

Master : All areas in Business Administration
Doctor : All areas in Business Administration

▶ Faculty

Name	Major	Telephone	Office	E-mail
Choe, Byung-Don	Service Management	033-248-1831	Dasan Hall 10305	bdchoe@hallym.ac.kr
Byun, Yong-Hwan	Accounting	033-248-1832	Dasan Hall 10301	yhbyun@hallym.ac.kr
Kim, Jong-Sik	Internaltional Business	033-248-1834	Dasan Hall 10329	ggbaek@hallym.ac.kr
Baek, Gwang-Gi	Human Resource Management	033-248-1833	Dasan Hall 10330	buskim@hallym.ac.kr
Hwang, Hyun-Seok	Management Information System	033-248-1835	Dasan Hall 10331	hshwang@hallym.ac.kr
Jeon, Ho-Seong	Marketing	033-248-1839	Dasan Hall 10302	hosejeon@hallym.ac.kr
Kim, Hyun-Sik	Marketing>	033-248-1840	Dasan Hall 10306	hshs@hallym.ac.kr
Cho, Eun-Seong	Marketing	033-248-1837	Dasan Hall 10332	bene@hallym.ac.kr
Lee, Jong-Seok	Management Strategy	033-248-1843	Dasan Hall 10303	ljs1844@hallym.ac.kr
Min, Sung-Hwan	Management Information System	033-248-1841	Damhun Hall 14207	shmin@hallym.ac.kr
Lee, Kyun-Jick	Health Services Management	033-248-1838	Dasan Hall 10304	leeway@hallym.ac.kr

▶ Subject

* M.D means "for both master's and doctoral students"
D means "for both doctoral students only"

Major Core Courses
G01063 Research Methodology in ManagementⅠ (3 Cr) M.D
G01064 Research Methodology in ManagementⅡ (3 Cr) M.D
G01076 Research Methodology in Management Ⅲ (3 Cr) M.D
G01062 Advanced Managerial Economics (3 Cr) M.D

Major Electives
G01027 Quantitative Business Analysis (3 Cr) M.D
G01058 Seminar in Tax Accounting (3 Cr) M.D
G01059 Seminar in Advertising Management (3 Cr) M.D
G01060 Seminar in Marketing (3 Cr) M.D
G01081 Seminar in Marketing Modeling (3 Cr) M.D
G01082 Seminar in Consumer Behavior (3 Cr) M.D
G01078 Seminar in International Business Management (3 Cr) M.D
G01084 Seminar in Human Resource Management (3 Cr) M.D
G01085 Theory of Production Management (3 Cr) M.D
G01087 Seminar in Organization Theory (3 Cr) M.D
G01095 Strategic Management (3 Cr) M.D
G01088 Special Topics in Strategic Management (3 Cr) M.D
G01089 Service Management (3 Cr) M.D
G01090 MIS SeminarⅠ (3 Cr) M.D
G01091 MIS SeminarⅡ (3 Cr) M.D
G01092 Systems Analysis and Design (3 Cr) M.D
G03525 Special Seminar in Management Ⅰ (3 Cr) M.D
G03526 Special Seminar in Management Ⅱ (3 Cr) M.D
G01093 Doctoral Seminar in Management (3 Cr) D
G03561 Theory of Quality Management (3 Cr) M.D
G03563 Study on Service Operations Management (3 Cr) M.D
G03656 Seminar in Convention ManagementⅠ (3 Cr) M.D
G03657 Seminar in Convention ManagementⅡ (3 Cr) M.D
G03666 Seminar in Financial Accounting (3 Cr) M.D
G03667 Seminar in Managerial Accounting (3 Cr) M.D
G03668 Seminar in Auditing (3 Cr) M.D

▶ Course Description

-Major Core Courses-

G01063 Research Methodology in ManagementⅠ
   This course provides conceptual frameworks and methods for conducting management research. The classes cover research design, a practical and managerially oriented discussion of field work, and data preparation and analysis. The types of information commonly obtained in management research and the appropriate scales for obtaining such information are described. Several guidelines for designing questionnaires and explaining the procedures, techniques, and statistical considerations involved in sampling are presented. The basic and advanced statistical techniques are discussed in detail, with emphasis on explaining the procedures, interpreting the results, and uncovering the managerial implications, rather than on statistical elegance.

G01064 Research Methodology in Management II
   Focused on experimental design and multivariate analysis, it covers statistical analysis method which is necessary to conduct the research of management field.

G01076 Research Methodology in Management III
   Advanced courses in multivariate analysis are studied in order to improve research capability in relation with management case study and the thesis reading.

G01062 Advanced Managerial Economics
   Determination of prices and outputs through the interaction of decisions made by households and business firms and governments. Perfectly and imperfectly competitive markets are examined. Applied examples of how microeconomics can be used to inform government and business decisions are included.

-Major Electives-

G01027 Quantitative Business Analysis
   This course is about Quantitative models and computer software used in business decision-making. Studies of network and transportation models, linear programming, queuing analysis, CPM/PERT project analysis, decision analysis, simulation and other techniques used in management science applications are covered.

G01058 Seminar in Tax Accounting
   Designed to research the tax and financial issues confronting individuals, corporate executives, owners, and others relative to understanding and evaluating tax shelters. Covers research items related with security transactions, closely held businesses, lifetime and estate planning, and tax shelters.

G01059 Seminar in Advertising Management
   The understanding of advertising management in terms of manager’s perspective is first priority of this course. It covers the function of advertising, advertising planning, and advertising effect from management point of view.
Prerequisite: Marketing Seminar

G01060 Seminar in Marketing
   This course is designed to provide in-depth discussion on contemporary marketing issues and recent articles.

G01081 Seminar in Marketing Modeling
   This course provides an understanding of the underlying concepts of marketing modeling and the importance of information to the making of marketing decisions.
Prerequisite: Marketing Seminar

G01082 Seminar in Consumer Behavior
   Study the various issues related with consumer’s decision making and psychological, social and anthropological perspective of consumer behavior are also covered through the thesis reading.
Prerequisite: Marketing Seminar

G01078 Seminar in International Business Management
   The objective of this course is to introduce students to the concepts, issues and frameworks about international marketing by reviewing the theories in economics, consumer behavior and international business.

G01084 Seminar in Human resource Management
   This course is designed to provide students with in-depth knowledge of the theories and concepts involved in managing people in organizations. Participants are expected to prepare specific topics in this seminar-based course. Topics are selected by the students in conjuction with a course professor.

G01085 Theory of Production Management
   This course is about the managerial decisions required to effectively manage the production components of the firm. Elements of this course examine the planning, coordination and executing of activities that lead to the creation and distribution of goods or services by the firm. The course integrates the concepts from other fields including cost dynamics, task analyses, various quantitative methods and industrial engineering.

G01087 Seminar in Organization Theory
   This course is an introduction to the major theoretical approaches and debates in organization theory in micro and macro level, which draws primarily on sociology, psychology, economics, and secondarily on political science and anthropology to explain the basic blocks of modern society with a focus on practical applications about management organization.

G01095 Strategic Management
   Strategic management is concerned with a firm’s (1) achieving "competitive advantages" (i.e., the status of outperforming rival firms), (2) sustaining such competitive advantages, and (3) executing "strategies"(i.e., top manager’s long-term decisions and commitments designed for sustainable competitive advantages). Namely, by strategic management, top managers formulate and execute strategies for sustainable competitive advantages. Since firm strategies guide resource allocations within a firm, the ‘visible hand’ of top managers substitutes for the ‘invisible hand’ in the market as a mechanism in allocating firm resources.

G01088 Special Topics in Strategic Management
   The focus of this course is on the management of the survival of the firm in a changing business environment. This course provides conceptual frameworks and diagnostic tools for analyzing a diverse spectrum of the firm’s survival problems. The classes require students’ active interaction and involvement. In particular, students are placed in the roles of key decision-makers or their advisors and asked to think about solutions to these survival problems in the evolving landscape of competition.

G01089 Service management
   This course examines the need for management in service industries, develops an understanding of the ways in which service management differs from production management, and improves students' understanding of how service characteristics affect the management function. Students learn to develop management plans for service industries and to examine methodologies available for measuring, analyzing and designing services.

G01090 MIS SeminarⅠ
   This course is an introduction to the fundamentals of management information systems(MIS) and fundamental theory. Various topics related with master planning, development, maintenance, operation and evaluation of MIS will be studied with relevant papers and cases.

G01091 MIS SeminarⅡ
   This course provides a broad overview and perspective on current business and technical issues in management information systems(MIS). Based on the understanding on the rapidly changing information technology(IT), the key issues related with the application of IT to organizational management and the strategic IT will be studied.

G01092 Systems Analysis and Design
   This course introduces current theories and practical techniques of information systems analysis and design by covering a variety of design methods and theories related with software engineering. Fundamentals of database, database design, data modeling and database management systems will also be covered.

G03525 Special Seminar in Management Ⅰ
   This course aims to make students acquire research skills and practice basic researches through diverse discussions and seminars. This course will focus on possible current/future research topics in business administration. Students will be asked to participate in diverse discussions and seminars.

G03526 Special Seminar in Management Ⅱ
   This course is an continuative course of "Special Seminar in Management Ⅰ." (Refer to "Special Seminar in Management Ⅰ")

G01093 Doctoral Seminar in Management
   This course aims to make some necessary preparations for doctoral thesis in business administration. Students will be asked to select some possible topic of doctoral thesis and proceed his/her own literature review about that topic.

G03561 Theory of Quality Management
   This course provides the student with a thorough knowledge of the quality design and planning process, and the ability to deploy basic and advanced quality methods and functions in various organizational settings. The course develops strategies using relevant case studies and ways to transition organizations to the quality.

G03563 Study on Service Operations Management
   This course is designed to provide students with an understanding of operations management in service industries. Topics include issues such as forecasting demand, service design, quality, location planning, facility layout, inventory planning and management, work measurement, technology and information systems, scheduling, and project management.

G03656 Seminar in Convention Management Ⅰ
   Research methodologies, previous studies and research trends focusing on Convention Management are covered. Academic journal papers are reviewed and discussed to understand convention industry.

G03657 Seminar in Convention Management Ⅱ
   Advanced topic in Convention Management are covered. Students are required to discuss their ideas on reading materials and write a draft about convention management.

G03666 Seminar in Financial Accounting
   General theory and concepts of financial accounting and the generally accepted principles as applied to assets, liability and related income items. Exposure to related official financial accounting pronouncements.

G03667 Seminar in Managerial Accounting
   Research question is placed on studying financial statements and accounting information and how this information is useful to the managerial aspects. Emphasis is placed on cost concepts and how they relate to a variety of environmental and operational variables. Include analysis of informations supplied by various performance measurement systems.

G03668 Seminar in Auditing
   Topical coverage includes audit objectives and planning, evidence gathering, internal control (achieving and evaluating) and audit procedures, all set against the backdrop of generally accepted accounting principles and auditing standards. Problems of independence, ethics, and legal liability are researched.