Dept. of Advertising and Public Relations

손영석
  • Field

    Major in marketing

  • Name

    Korean Son, Young-seok

  • Title

    Professor

  • Office

    Laboratory College of Social Sciences & Business 1 (Dasangwan) 10427

  • Tel

    033-248-1915

  • email

Educational background

Bachelor, Master, Doctor(Major in marketing) of College of Business Administration, Korea University

Major careers

Visiting professor, Auckland University of Technology

Vice president of the Korean Society of Consumer Studies

Director of the Korea Advertising Society and editor of the Korean Journal of Advertising

Executive director and editor of the Korean Marketing Management Association

Director and editor of the Korean Distribution Association

Director of the Korean Association for Advertising and Public Relations

Australasian Marketing Journal review board member

Asian Journal of Communication (ssci grade) review board member

Was a member of the National Innovation Brand

Was an advisory professor of the brand of the National Emergency Management Agency Br

Was a senior researcher of the Marketing Research Center, Daehong Communications

Studies & Books

■ Theses
- Journal of Advertising Research, Psychology & Marketing, Advances in Consumer Research, Journal Product & Brand Management 외 국제적 학술지(SSCI급) 및 국내 외 마케팅, 광고 관련 학술지에 브랜드 및 소비자관련 50여편 논문발표


■ Books
- 브랜드STP 전략론 , 체계적 설문디자인(학술원선정 우수도서), 글로벌 시대의 경쟁전략, 헬스케어 브랜드 관리론, 광고실무론 등   

Others

■ Awards

- Won the excellent judge award of the Korean Marketing Management Association

- Won the best judge award of the Korean Society of Consumer Studies

- Won the best paper award of the Spring International Conference of Korean Scholars of Marketing Science

최정화
  • Field

    Major in promotion

  • Name

    Korean Choi, Joung-hwa

  • Title

    Associate professor

  • Office

    Laboratory College of Social Sciences & Business 2 (Damheongwan) 13406

  • Tel

    033-248-1928

  • email

Educational background

Bachelor of the Department of Journalism and Broadcasting, Sogang University

Master of Michigan State University

Doctor of Michigan State University

 

Major careers

Chief Professor of Major in IMC, the College of International Studies, Hallym University

Director of the Korea Health Communication Association

Director of the Korean Association for Advertising and Public Relations

Editor of the Journal of Public Relations Research

Member of the Viewer Committee of Chuncheon MBC

Member of the Education and Training Deliberation Committee, the Gangwon Human Resource Development Center

Chief of the Strategy Office of Research of Korcom Porter Novelli

Studies & Books

■ Book Chapter
- Choi, J., &Cho, H. (2016). Perceived message effectiveness, attitude toward messages, and perceived realism. In D.-K. Kim &J. W. Dearing (Eds.), Health Communication Research Measures (pp. 139-152). New York: NY: Peter Lang Publishing, Inc.
 
 
■ Research Papers (Peer-reviewed)
- Lee, S., Choi, J., &Noh, G.. (2016). Factors Influencing Health-Related Internet Activities and Their Outcomes. Journal of Health Communication, 21(11), 1179-1186 [SSCI]
- 최정화·노기영 (2016). 사회적 규범인식, 평가 성향, 음주의 사회적 편익 인식이 대학생들의 음주 행위에 미치는 영향, 홍보학연구, 20(2), 60-83[KCI]
- Noh, G., Lee, S., Choi, J. (2016). Exploring factors influencing smokers’ information seeking for smoking cessation. Journal of Health Communication, 21(8), 845-54 [SSCI]
- Choi, J., Park, D. &Noh, G. (2016). Exploration of the Independent and Joint Influences of Social Norms and Drinking Motives on Korean College Students' Alcohol Consumption. Journal of Health Communication, 21(6), 678-87 [SSCI]
- Prieler, M. &Choi, J. (2014). Broadening the Scope of Social Media Effect Research on Body Image Concerns. Sex Roles, 71(11-12), 378-388 [SSCI]
- Lee, H., Lee. H. E., Choi, J. Kim, J. H., &Lee, H. (2014). Social media use, body image and psychological well-being: A cross-cultural comparison of Korea and the U.S. Journal of Health Communication. 19(12), 1343-1358 [SSCI]
- 최정화·박동진·김도진. (2014). “개인화된 규범적 피드백” 이 대학생 절주 의도에 미치는 효과. 한국광고홍보학보, 16(3), 251-281. [KCI, 광고홍보학회 이노션 학술상 수상]
- Choi, J., Noh, G. &Park, D. (2014). Smoking cessation apps for smartphones: Content analysis with the Self-Determination theory. Journal of Medical Internet Research, 16(2), e44 [SCIE]
- Jiang, P., Choi, J., Kwon, M.(2014). Influential factors for effective policy communication: communicating policies on elderly welfare to the young. Korean Journal of Public Relations Research, 18(3), 134-154 [KCI]

Others

■ Prizes and decorations

- 2014 Innocean Academic Award of Korean Association for Advertising and Public Relations

박동진
  • Field

    Major in promotion

  • Name

    Korean Park, Dong-jin

  • Title

    Professor

  • Office

    Laboratory College of Social Sciences & Business 1 (Dasangwan)

  • Tel

    033-248-1929

  • email

Educational background

- Bachelor of the Department of Journalism and Broadcasting (The present School of Media & Communication), Korea University

- Master of Michigan State University

- Doctor of University of Alabama

Major careers

- (Present) Dean of the Foreign Cooperation, Hallym University

- (Present) Director of the Future Education Evaluation Center, Hallym University

- (Present) Participating Professor of the SSK Medium Research Center, Hallym University

- (Present) Participating Professor of the Professional Human Resources Training Project Group of BK21 Plus Interaction Design

- (Present) Research director of the Korean Association for Advertising and Public Relations

- (Present) Research director of the Korea Health Communication Association

- (Present) Editor of Korean Journal of Advertising

- (Present) Consultant of Public Relations of National Immunization (Second)

- (Present) Member of the Health and Education Committee, the Korean Academy of Medical Sciences

- (Present) Member of Subcommittee, Media the Diversity Committee (third)

- (Present) Member of the Executive Committee of Making a child-friendly Gangwon-do

- (Former) Director of the Information Center, Hallym University

- (Former) Head &responsible professor of the major in advertising and public relations, Hallym University

- (Former) Visiting researcher of the Global PR center, University of North Carolina, U.S.

- (Former) Research director of the Korea Advertising Society, Director of the Academic Promotion of Korean Academic Society for Public Relations,

Assistant administrator of the PR Division of the Korean Society for Journalism &Communication Studies (KSJCS)

- (Former) Public Relations Advisor of Population Census 2015, the National Statistical Office

- (Former) Member of the Viewer committee of Chuncheon MBC

- (Former) Member of the Enactment Committee of Gangwon Citizens' Charter

Studies & Books

■ Theses

- Exploration of the Independent and Joint Influences of Social Norms and Drinking Motives on Korean College Students` Alcohol Consumption. Journal of Health Communication; 2016. [SSCI] 공동저자

- Effects of body image on college students' attitude toward diet/fitness apps on smartphones. Cyberpsychology, Behavior, and Social Networking; 2015. [SSCI] 공동저자

- Determinants of Adoption of Smartphone Health Apps among College Students. American Journal of Health Behavior, 2014;38(6):860-870. [SSCI] 교신저자

- Cognitive Factors of Using Health Apps: Systematic Analysis of Relationships Among Health Consciousness, Health Information Orientation, eHealth Literacy, and Health App Use Efficacy. Journal of Medical Internet Research; 2014; 16(5). [SCIE] 교신저자

- Smoking Cessation Apps for Smartphones: Content Analysis With the Self-Determination Theory. Journal of Medical Internet Research; 2014; 16(5). [SCIE] 공동저자

- Communication-Oriented Person-Organization Fit as a Key Factor of Job-Seeking Behaviors: Millennials’ Social Media Use & Attitudes toward Organizational Social Media Policies. Cyberpsychology, Behavior, and Social Networking; 2013.[SSCI] 교신저자

- Brand Placement in Movies: The Effect of Film Genre on Viewer Recognition. Journal of Promotion Management; 2010; 16, 428-444. [SCOPUS] 주저자

- A Cross-Cultural Study of Effective Organizational Crisis Response Strategy in the U.S. and South Korea. International Journal of Strategic Communication; 2010, 4, 225-243. [SCOPUS] 공동저자

- The presentation of CEOs in the press, 1990-2000: Increasing salience, positive valence, and a focus on competency and personal dimensions of CEO image. Journal of Public Relations Research; 2004; 16(1), 93-125. [SSCI] 주저자

- Korean and American Companies in Cyberspace: Comparing Public Relations Models Reflected in Web Sites. Journal of Asian Pacific Communication; 2003; 13 (1), 75-94. 주저자

- Public relation(ship)s or private controls? Practitioner perspectives on the uses and benefits of new technologies. The New Jersey Journal of Communication; 2003; 11 (1), 76-99. 공동저자

- The political role and influence of business organizations: A communication perspective. In W. B. Gudykunst (Ed.), Communication Yearbook 26 (pp. 160-200). Mahwah, NJ: Lawrence Erlbaum Associates, Publishers; 2002. 공동저자

Others

■ Prizes and decorations

- 2014 Innocean academic award of the Korean Association for Advertising and Public Relations

- 2014 Writing award of the Korean Academic Society for Public Relations

- 2003 Best paper award of the International Communication Association (PR Division)

- 2002 Best paper award of the International Communication Association(PR Division)

- 2002 best paper award of the National Communication Association(PR Division)

- 2002 2nd paper award of the Broadcast Education Association (Research Sector)

- 2004 best research award of the Graduate School, the University of Alabama (Communication College)

홍석민
  • Field

    Major in Advertising

  • Name

    Korean Hong, Seok-min

  • Title

    Professor

  • Office

    Laboratory College of Social Sciences & Business 2 (Damheongwan) 13405

  • Tel

    033-248-1927

  • email

Educational background

Bachelor of the Department of Sociology, Yonsei University

Master of Advertising, University of Texas at Austin

Doctor of Advertising, University of Texas at Austin

Major careers

Dean of the College of International Studies, Hallym University

Exchange professor, Taylor University

Member of the Fair Committee of Election Polls of Gangwon-do

AE of KORAD, Advertising agency

Studies & Books

■ Research
- 홍석민 (2013). 중앙부처공무원의 인구통계학적 특성에 따른 언론전문성 차이연구. 한국정책연구(KCI급)
- 홍석민 (2013). 행위단서인 매체에서 암관련 정보추구 유무가 건강행위에 미치는 영향. 간호행정학보 (KCI급)
- 홍석민 (2012). 사전홍보업무경험에 따른 직무만족도 비교연구. 한국정책연구 (KCI급)
- 홍석민 외 (2012). 정부와 언론간의 바람직한 관계모색에 대한 연구. 언론과학연구(KCI급)
- 홍석민 외 (2012). 기업의 사회적 책임공시 유형의 설득효과에 대한 실증적 연구. 광고연구(KCI급)
- 홍석민 (2012). 미디어이용도, 언론에 대한 태도가 공무원의 업무만족도에 미치는 영향에 관한 연구. 한국정책연구(KCI급)

 

윤태일
  • Field

    Major in Advertising

  • Name

    Korean Yoon, Tae-il

  • Title

    Major in Advertising

  • Office

    Laboratory College of Social Sciences & Business 2 (Damheongwan) 13203

  • Tel

    033-248-1923

  • email

Educational background

Bachelor of the Department of Esthetics, the College of Humanities, Seoul National University

Master of Advertising, the University of Tennessee

Doctor of Advertising, University of Missouri-Columbia

Major careers

Dean of the Foreign Cooperation, Hallym University

Director of the Korean Association for Advertising and Public Relations

Editor of the Journal of Practical Research in Advertising and Public Relations

Copywriter of Hancomm, Advertising agency, Employee of the PR department of SK Telecom

Studies & Books

■ Theses

- 윤태일 외(2013). influence of marketing communications on financial performance of firms. 무역연구 (KCI)

- 윤태일 외 (2013). 청소년의 진로교육을 위한 NIE 수업모형 개발연구. 청소년학연구(KCI)

- 윤태일 외 (2012). 신명나는 일터는 어떻게 만드는가? 홍보학연구(KCI)

- 윤태일 외 (2012). Assessing the relationships among SERVQUAL, consumer ‘shinmyoung’ experience, and behavioral intentions. 광고PR실학연구(KCI)

- 윤태일 외 (2011). 신명나면 잘 통하는가? 언론과학연구 (KCI)

- 윤태일 외 (2011). 뉴스미디어의 결혼이주여성 보도가 수용자의 부정적 고정관념과 다문화 지향성에 미치는 영향. 한국언론학보(KCI)

- Tae-Il Yoon 외 (2011). The border-crossing of habitus: media consumption, motives, and reading strategies among Asian immigran women in South Korea. Media, Culture & Society(SSCI)

- 윤태일 외 (2011). 국제광고협회(IAA) 한국지부 역사에 관한 탐색적 고찰. 광고PR실학연구(KCI)

 

■ Books and Translate

- 신명 커뮤니케이션, 의료관광 마케터를 위한 국제 마케팅 커뮤니케이션, 광고와 예술(역서), 플랫랜드 (역서), 매스커뮤니케이션의 이해(공저) 

임인규
  • Field

    Major in Advertising

  • Name

    Korean Lim, In-kyu

  • Title

    Visiting professor

  • Office

    College of Social Sciences & Business 1 (Dasangwan)

  • Tel

  • email

Educational background

 Graduated from the Department of Theater and Film, Hanyang University

Major careers

Representative of Gwanggobang
President of the Korea Commercial Film Maker Union
Director of the Korea Federation of Advertising Associations
Member of the Korea Public Service Advertisement Council, the Korea Broadcast Advertising Corporation
Coordinator of the Advertising Dispute Mediation Committee, the Korea Advertising Review Board
PD of CM Production Board, Cheil Worldwide

 

■ Education subjects
- Produced video advertisements and TV-CFs.

Studies & Books

Others

■ Prizes and decoration

- Won Cannes International Advertising Festival